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SEO audit is the process of conducting a detailed checkup on a site’s health and performance. It involves various elements that impact a website’s visibility in search engine rankings. Some of them are off-page, on-page, and technical aspects.

An SEO audit is crucial because it helps people identify and fix all the factors that negatively influence their website’s ranking in SERPs. By conducting this SEO check, people get a clear road map for what they need to fix to improve their site’s performance in search engine results.

During SEO audits, some of the most commonly found issues involve broken links, duplicate content, missing meta tags, poor mobile optimization, and slow loading times. These errors are mainly why most websites’ performance lacks in search engine rankings.

Addressing the issues found during an SEO audit can help optimize a site’s ranking in search engine results. This will, in turn, drive more organic traffic to the website.

If you want to perform an SEO audit, you can use several tools, such as the Screaming Frog SEO Spider, Semrush, Ahrefs, and Moz Pro. But these utilities perform best with paid plans. If you want a free-of-cost alternative, try our SEO audit tool by Smallseotool.com. With our free tool, you can perform the same functionalities and much more in a cost-effective manner.